Fashion Meets Tech: Empowering Consumer Communities

Mar 9, 2024

2:30pm – 3:30pm CT

By 2030, fashion companies will increase their investment in technology to around 3%, as reported by McKinsey. This growth demonstrates brands looking to maintain their competitive edge and continuously provide consumers with deeper levels of digital engagement. In this panel, we will delve into the dynamic intersection of fashion and technology, exploring how this convergence has led to progressive, innovative consumer experiences and the formation of tightly knit communities. We will discuss the metaverse, connected merchandise powered by NFC, AI, and the influence of Web3.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Raffaella Camera
Raffaella Camera

Formerly Epic Games

photo of Caroline Giegerich
Caroline Giegerich

Warner Music Experience (part of WMG)

photo of Yonatan Raz-Fridman
photo of Angelic Vendette
Angelic Vendette

Ave Advisory

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
People also favorited