By 2030, fashion companies will increase their investment in technology to around 3%, as reported by McKinsey. This growth demonstrates brands looking to maintain their competitive edge and continuously provide consumers with deeper levels of digital engagement. In this panel, we will delve into the dynamic intersection of fashion and technology, exploring how this convergence has led to progressive, innovative consumer experiences and the formation of tightly knit communities. We will discuss the metaverse, connected merchandise powered by NFC, AI, and the influence of web3.