The Future of Flavor: Science, Trends & Innovation

Mar 9, 2024

2:30pm – 3:30pm CT

Gen-Z's palates are rewriting the flavor playbook as they’re choosing bold new tastes over tradition especially when it comes to plant-based products. In this panel, creators of Driscoll's Sweetest Batch™ Berries and Grapery's Cotton Candy Grapes along with industry experts Alexandra Beggs and Circana’s Jonna Parker will dish out the scoop on innovating for this audience. They're not just chasing trends; they're creating them, crafting experiences that resonate with Gen-Z’s taste buds. Join us for a session that's sure to feed your curiosity and inspire your next culinary indulgence.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jim Beagle
Jim Beagle


photo of Alexandra Beggs
Alexandra Beggs

Freelance Writer

photo of Frances Dillard
Frances Dillard


photo of Jonna Parker
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