Powering a New Era in College Sports

Mar 9, 2024

4:00pm – 5:00pm CT

Dive headfirst into the highly popular world of college sports and explore how game-changers such as name/image/likeness (NIL), conference alignment, and fan engagement are revolutionizing the industry. Get a front row seat to hear Southeastern Conference Commissioner Greg Sankey, University of Texas Athletic Director Chris Del Conte, Learfield CEO Cole Gahagan, and ESPN’s Jen Lada as they share their industry-leading insights on the factors that are impacting the student-athlete experience and the fusion of competition, culture, and commerce in college sports.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Chris Del Conte
Chris Del Conte

Texas Athletics

photo of Cole Gahagan
Cole Gahagan


photo of Jen Lada
photo of Greg Sankey
Greg Sankey

Southeastern Conference