The Nuevo León Effect: Mexico's Rise as the Main U.S. Trade Partner

Mar 11, 2024

10:00am – 11:00am CT

Nuevo León, strategically positioned in North America, has become a hub for nearshoring endeavors, notably in manufacturing, IT, home appliances, and services. Its proximity to the U.S., robust infrastructure, skilled labor force, and business-friendly atmosphere attract companies seeking proximity to their key markets. The state hosts numerous multinational corporations, driving economic growth and establishing it as a premier nearshoring destination, boasting 76% of Mexico's nearshoring and over 4,500 foreign-owned companies, including automotive giants like KIA and Tesla, IT leaders like Lenovo and IBM, and renowned brands like Amazon and Hersheys.

Governor Samuel García, the youngest to hold office in Nuevo León at 33, has played a pivotal role in the state's transformation, leveraging his extensive education in public administration and fiscal law, along with his political experience as a Senator and local Representative. Regarded as a potential disruptor of Mexico's political landscape, García's leadership has bolstered Nuevo León's appeal for foreign direct investment, amplifying its employment prospects, educational standards, and investment security.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Governor Samuel Alejandro García Sepúlveda
Governor Samuel Alejandro García Sepúlveda

Government of Nuevo León, México

photo of Glenn Hamer
Glenn Hamer

Texas Association of Business

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Video On Demand for this event began on Friday, April 12th 2024 at 2:00pm CT.

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