In this session, Emmy Award-winning entertainer, actress, writer and producer, Lilly Singh, will discuss how her company, Unicorn Island Productions, uses an entertainment-first approach to storytelling without compromising important social commentary that ignites impact. There is nothing funny about shame, but as the co-writer, producer and star of her debut film feature, DOIN' IT, Singh will share how she employs comedy to subvert cultural norms and expectations to change culture. Singh will also discuss her learnings from the independent filmmaking process on DOIN’ IT, which will have its World Premiere at this year’s SXSW Film & TV Festival.