Identifying and Predicting Beauty Trends

Mar 8, 2024

4:00pm – 5:00pm CT

Clean girl aesthetic. Grunge. Cloud skin. Matte lips. Maximalist. Then back again.
If there’s one certainty in the beauty industry it’s this: things change. Rapidly. TikTok cult “classics” expire faster than avocados. Things blow up, sell out, then become irrelevant… But is there an underlying system to help you keep up?
Join a brand strategy director and an advertising creative discuss how to use varying sources to identify and market to exploding beauty trends in ways that actually stick around.
In this session, we’ll walk through tactical ways of identifying trends, validating potential trend patterns, and beauty companies who market to trends effectively. We’ll also give you our predictions for the trends we’re watching— and already preparing for.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Abigail Hogue
Abigail Hogue


photo of Elizabeth Hogue
Elizabeth Hogue

The Estée Lauder Companies

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