Featured Session: Moviegoing Lift: Loyalty, Subscription & MoviePass

Mar 9, 2024

4:00pm – 5:00pm CT

Whether it be movie ticket subscription plans, discount Tuesdays, or cheaper concessions, movie theaters are constantly coming up with offers that get people to the cinema, and sometimes for more than just to see a film. How often do you now go to the theater to meet someone for a drink? Or did you just need to have that Taylor Swift commemorative bucket of popcorn? Here, an esteemed panel explains how loyalty plans and outside-the-box ideas have changed the game when it comes to going to the movies.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Bryan Braunlich
Bryan Braunlich

The Cinema Foundation

photo of Jason Guerrasio
Jason Guerrasio

Business Insider

photo of Chaya Rosenthal
Chaya Rosenthal

Alamo Drafthouse Cinemas

photo of Stacy Spikes
Stacy Spikes


Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Wednesday, March 20th 2024 at 3:00pm CT.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Closed Captioned
Open Captioned