Whether it be movie ticket subscription plans, discount Tuesdays, or cheaper concessions, movie theaters are constantly coming up with offers that get people to the cinema, and sometimes for more than just to see a film. How often do you now go to the theater to meet someone for a drink? Or did you just need to have that Taylor Swift commemorative bucket of popcorn? Here, an esteemed panel explains how loyalty plans and outside-the-box ideas have changed the game when it comes to going to the movies.