An estimated 1.3 billion people in the world are living with a disability. In this session, leading disability advocate Dylan Alcott AO will take you behind the curtain into the world of accessibility and inclusion, exploring how and why brands need to broaden their advertising, services, and experiences to reach this audience. Dylan’s no bullshit discussion will give you tools on how to approach accessibility as a non-disabled person, how to minimize mistakes, and how to incorporate it into a brand ethos; ultimately making your business better and making you a better person in the process.