Data in Music Marketing: Analytics for Success
Embark on a journey through the dynamic intersection of data and music marketing. This panel unveils the transformative power of analytics, exploring how data-driven insights reshape strategies for success. From decoding streaming and social media platform data to refining campaigns with real-time feedback, attendees will gain practical insights into leveraging analytics effectively. Ethical considerations in data use will be spotlighted, ensuring a holistic understanding of how analytics becomes the linchpin for triumph in the contemporary music industry.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Dani Chavez
FM Group / YMU
Johnny Cloherty
Songfluencer
Sarah Janiszewski
Tidal
Wyatt Thomas
Symphonic Distribution