Data in Music Marketing: Analytics for Success

Mar 13, 2024

2:30pm – 3:30pm CT

Embark on a journey through the dynamic intersection of data and music marketing. This panel unveils the transformative power of analytics, exploring how data-driven insights reshape strategies for success. From decoding streaming and social media platform data to refining campaigns with real-time feedback, attendees will gain practical insights into leveraging analytics effectively. Ethical considerations in data use will be spotlighted, ensuring a holistic understanding of how analytics becomes the linchpin for triumph in the contemporary music industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dani Chavez
Dani Chavez

FM Group / YMU

photo of Johnny Cloherty
Johnny Cloherty


photo of Sarah Janiszewski
photo of Wyatt Thomas
Wyatt Thomas

Symphonic Distribution

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge