The Importance of Brand World Creation

Mar 10, 2024

4:00pm – 5:00pm CT

When it comes to luxury fashion, consumer decision making is one of pure emotion and aspiration. In a world of endless choices, the strength of a brand lies in how it builds lasting relationships with consumers – listening and innovating to deliver multichannel, sensorial experiences and products that resonate deeply. Without brand world creation, products become commodities. Every touch point matters – in store and online, product and design, marketing and fulfillment. Moving at the speed of consumer demands real-time data and insights capabilities, but in an age of innovation, human rigor has also never been more important. Join us for a chat with Tapestry’s VP of Consumer Insights Alice Yu to discover the macrotrends shaping luxury fashion and how brands can emotionally intercept consumers to fuel both community and connection.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Maghan McDowell
Maghan McDowell

Vogue Business

photo of Alice Yu
Alice Yu


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