Investing in the Internationalization of Sports

Mar 10, 2024

10:00am – 11:00am CT

Join key industry leaders to delve into the strategic investments made by their organizations to foster internationalization in sports. Panelists will share insights into the challenges and successes they've encountered in expanding their global footprint. The discussion will shed light on the exponential rise of international audiences in sports, examining the influence of diverse factors such as social media and digital streaming platforms in cultivating extensive fan bases worldwide. Furthermore, the panel will emphasize the significance of internationalization from a sponsorship, partnership, and advertising perspective, emphasizing the mutually beneficial relationships that arise when sports entities extend their reach beyond borders.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ron Goldenberg
Ron Goldenberg

BSE Global

photo of Martina Knezevic
Martina Knezevic

Major League Soccer | Soccer United Marketing

photo of Dee Kundra
Dee Kundra

FC Bayern München

photo of Gerrit Meier
Gerrit Meier

National Football League (NFL)

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