Join key industry leaders to delve into the strategic investments made by their organizations to foster internationalization in sports. Panelists will share insights into the challenges and successes they've encountered in expanding their global footprint. The discussion will shed light on the exponential rise of international audiences in sports, examining the influence of diverse factors such as social media and digital streaming platforms in cultivating extensive fan bases worldwide. Furthermore, the panel will emphasize the significance of internationalization from a sponsorship, partnership, and advertising perspective, emphasizing the mutually beneficial relationships that arise when sports entities extend their reach beyond borders.