At a time when 'getting what-you-want' is more common than 'knowing what-you-want' — and frictionless commerce may have swung in ways that have accentuated far too many succumbing to impulse and debt — how are creatives reimagining retail e-commerce and fintech to become more purposeful?

In this SXSW'24 Tech Industry track meet up, join those across the retail e-commerce and fintech community building and acting with urgency — in translating this moment of "The Great Reset" one where the path-to-purchase as much as the path-to-prosperity make commerce and fintech more purposeful.