Global Sports Marketing Meet Up

Mar 9, 2024

4:00pm – 5:00pm CT

Connect with senior executives and marketers to explore the dynamic intersection of sports and marketing, discovering how they reach target audiences and achieve sales objectives. Hear firsthand from the Aston Martin F1 Team about the success of Formula 1's platform for their partners engaged in sports, particularly in the United States, and delve into its impact on diverse business objectives. Engage with like-minded professionals in insightful discussions, compare experiences with U.S. leagues and teams and strategize for regional and global success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Shergul Arshad
Shergul Arshad

Aston Martin Formula One

photo of Peter Spartin
Peter Spartin

Aston Martin Formula One

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge