Cultural Relevance: Not Just A Buzzword

Mar 11, 2024

2:30pm – 3:30pm CT

Delve into the core of cultural relevancy. Explore the true meaning, measurement, and paramount role of cultural relevance for brands success in today's marketplace. Join our panel of leading marketers and creatives as they discuss the power between brands and cultural amplifiers, showcasing how partnerships unlock connections with diverse audiences and the other key strategies that propel brands towards cultural relevance, fostering lasting connections with consumers in an ever-evolving landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Elizabeth Harlow
Elizabeth Harlow

Sonesta International Hotels

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