Elizabeth Harlow

Elizabeth Harlow was appointed Chief Brand Officer for Sonesta International Hotels Corporation in May 2021. Her focus in this new role for Sonesta is building and defining the Sonesta brands, analyzing the loyalty program to clearly articulate the value proposition and engagement strategy, and optimizing the over-arching user-experience throughout the entire customer journey. 

With more than two decades in brand strategy and marketing, Ms. Harlow has mastered the perfect juxtaposition of brand, service and luxury, while seamlessly driving financial results. She has held leadership roles with some of the world’s most iconic hospitality brands: from the luxury and lifestyle brands at Starwood (W Hotels, The Luxury Collection, Le Meridien, and St. Regis) to The Leading Hotels of the World, to Bellagio, her approach is laser-focused on the brand and customer to develop affinity, evangelism and customer lifetime value. 

With a deep foundational belief that marketing is “Part Art, Part Science”, Ms. Harlow knows that decision making needs to be guided and routed in data. This guiding principle applies across all aspects of brand and marketing verticals: from strategic branding and thinking to tactical decisions and channel management to human resource optimization. This can be achieved while concurrently, and essentially, building brands full of purpose and emotional connectivity to the customer. 

Ms. Harlow holds a Bachelor of Science degree in Business and Economics with a marketing  concentration from Richmond University in London, England.