The Experience Brand Blueprint

Mar 12, 2024

4:00pm – 5:00pm CT

Listen in on a transformative exploration of brand evolution, where we uncover the strategies that redefine customer engagement and transcend traditional vertical boundaries with leading marketers from Delta and American Express. Gain profound insights into the art of blending products, services, and experiences to create brands that seamlessly integrate into consumers' lifestyles.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dana Droppo
Dana Droppo


photo of Mary Ellen Jelenek
Mary Ellen Jelenek

American Express

photo of Alicia Tillman
Alicia Tillman

Delta Air Lines

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