Where is the Future of Food Media Headed?

Mar 8, 2024

11:30am – 12:30pm CT

Food and cooking has slowly inched its way from a lowly role in society to one of history’s most exciting careers and past times. It's never been more important for brands, streaming services, and television networks who market in the food space to ensure their message is heard as widely as possible in the most trustworthy, relevant and entertaining way possible.  Chef Joshua Weissman has become an expert at exactly this, amassing billions of views teaching cooking and entertaining with food on his various self funded D to C platforms while successfully helping the world's biggest brands organically and creatively share their stories.

Through this discussion, Chef Weissman and a panel of other food and entertainment experts will discuss food's incredible power to create engagement and forge connections through media. And they'll explore how the connection between food storytellers, their audience, and brands will grow even more in the future. This is sure to be an enlightening discussion for any business hoping to learn the hows and whys of marketing to food-focused audiences across every medium of digital content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Nadia Chaudhury
Nadia Chaudhury

Eater Austin

photo of Joshua Weissman
Joshua Weissman

JW Entertainment

photo of Giacomo Zacchia
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