The Cowboys' Stephen & Charlotte Jones with Gerry Cardinale

Mar 11, 2024

2:30pm – 3:30pm CT

Everything’s bigger in Texas and the numbers don’t lie: for yet another year the Dallas Cowboys are once again the most valuable sports franchise in the world. At the center of it all: the Jones’, who teamed up with Gerry Cardinale of RedBird Capital and transformed the sports business landscape forever.

Hear from the team at the center of it all and one of the globe’s foremost sports financiers on how a cultural and economic juggernaut was born, what makes it tick, and how an unlikely collaboration drove the team to new heights.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Gerry Cardinale
Gerry Cardinale

Redbird Capital Partners

photo of Charlotte Jones
Charlotte Jones

Dallas Cowboys

photo of Stephen Jones
Stephen Jones

Dallas Cowboys

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge