Entertainment is evolving, and music is no longer seen as an afterthought in film, TV, streaming, and other forms of media. Songs are now defining entire story arcs from the very beginning with songwriters helping to drive the creative process, often serving as screenwriters, executive music producers, directors, and more. This panel will bring together some of the most respected and innovative minds in music and entertainment to explore the players influencing these shifts and the new opportunities for songwriters and artists looking to stretch their creative muscles.