The Longevity Economy: Tapping into Today’s Hottest Market

Mar 11, 2024

2:30pm – 3:30pm CT

Women are revolutionizing the economy and increasing their longevity by investing in their health and well-being. Responsible for 85% of the day-to-day spending decisions, women are channeling their resources into innovative health products and services to age with grace and confidence. With the aid of groundbreaking technology & an increase of women’s health coverage in media, the health & wellness space has become increasingly more accessible, and more lucrative. Join us to uncover how media, brands and advertisers alike can better serve and authentically engage with women looking to advance their whole life health.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dave Asprey
Dave Asprey

Asprey Group/Upgrade Labs/Bulletproof 360

photo of Dr. Kathleen Jordan
photo of Dr. Samantha Samaras
photo of Samantha Skey
Samantha Skey

SHE Media

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge