The metaverse is one of the fastest growing digital spaces for brands to create immersive experiences and connect with Gen Z and Gen Alpha. The unique potential of the metaverse to engage fans and foster communities, all while presenting substantial revenue opportunities is not yet understood by all marketers and brand owners. In this session, Gamefam CEO, Joe Ferencz and Terry Li, EVP of Emerging Business at Crunchyroll will share the the journey of bringing My Hero Academia, the first official anime game to Roblox and why metaverse platforms are critical for brands looking to maintain relevance, build community and drive growth with a new generation of potential consumers.