In cutthroat and challenging times for business, it can be difficult to focus on anything other than the bottom line. And yet it’s people who are the heartbeat of any successful organization. Making people central to business strategy and investing in customers and employees is vital to building trust, retaining talent and transcending industry categories. Companies can catapult when their people become communities – when their voices matter and they’re part of something bigger.
Delta turns 100 in 2025. For nearly a century, the brand has navigated one of the most volatile, competitive, heavily regulated industries on the planet. The airline leads today because it was founded on a simple but powerful principle: always put people first. And Delta knows that its mission to lead the future of human connection begins with its own.
Delta CEO Ed Bastian will be joined by Chef José Andrés along with other special guests to share how he makes tough decisions every day by keeping people at the center – and how it’s paid off in unexpected ways.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of José Andrés

José Andrés

José Andrés Group

photo of Ed Bastian

Ed Bastian

Delta Air Lines

photo of Alyson Shontell

Alyson Shontell

Fortune Media

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Video On Demand for this event began on Monday, March 11th 2024 at 11:30am CT.
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Type: Session
Track: Culture
Level: Advanced
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