Alex Cooper, Spotify’s #1 female podcaster globally (creator, host, founder, and executive producer of Call Her Daddy), and Matt Kaplan, CEO of ACE Entertainment, will discuss their latest Gen Z media venture and production company – Trending – committed to elevating today’s voices and crafting tomorrow’s stories for an independent, resourceful, and inclusive generation. Trending will engage these audiences on their terms through scripted and unscripted content, podcasts, digital media, touring, and other Gen Z focused endeavors. With initial marquee talent signings, UK social media personality Madeline Argy, US top creator Alix Earle, and TV personality & Internet sensation Harry Jowsey, The Unwell Network, a subsidiary of Trending, will act as a platform for this generation’s unique voices that embrace social challenges and personal insecurities through honest conversation. Cooper and Kaplan will unpack producing experiences for the most sought-after creators and talent across pop culture, beauty, fashion, lifestyle, and more — each bringing a compelling mix of entertainment and expertise. They’ll also discuss Trending & ACE Entertainment’s latest feature film and Tommy Dorfman’s directorial debut, I Wish You All The Bestpremiering at SXSW on March 12th.