Attend video games professor Joost van Dreunen’s annual update. In this featured session, Joost will provide a data-driven overview of the current state of interactive entertainment. Discover where the $300 billion industry is heading — from shifting business models to emerging tech and consumer behavior. Gain strategic intel, including perspectives on why non-gaming firms are pushing into the sector, the impact of Microsoft's $69 billion acquisition of Activision Blizzard, Meta and Apple's pushes into mixed reality platforms, and more. Whether you're an investor, developer, brand, or just a gaming enthusiast, this session will give you a deeper understanding of this fascinating industry. You’ll also have a chance to ask questions and receive your copy of Joost’s update. Don't miss it!