Presented by UK House

The Magic Happens where Sport, Brands and Tech Intersect

Mar 10, 2024

10:00am – 5:30pm CT

Unveiling the untapped power of fan engagement for brands. Find out about the Impact of Netflix’s ‘Sunderland ‘Till I Die’ from Sunderland and the team behind the series. Immersive – the back-story to HBO’s Carrie’s Closet campaign. Experience demos from Royal College of Arts – student XR Innovation Projects. Visit our demo zone: Meet the new UK innovators from the Innovate UK – Global Innovation Programme. And music at the BME ‘till late.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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