Presented by UK House

Date TBA

Kick off at 10.00 with the big match: England v Ireland Rugby 6 Nations Live. Be wowed by UK Advertising and Disguise virtual immersive experience with world’s most advanced motorbike. Be inspired at the UK Advertising takeover – how brands can win through XR, AI and gaming. Get the inside track at UK Tech Policy Team’s Deepfake Saturday: Elections and AI: The Great British Fake Off. From 8pm it’s the UK House & BME Opening Night.

https://bit.ly/UKHOUSE2024

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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