Presented by Tide, a Procter & Gamble Brand

Tide Laundry Experience

Mar 9, 2024

12:30pm – 8:00pm CT

Be there for the introduction of the biggest laundry innovation of the 21st century.

Immerse yourself in a revolutionary new era of laundry through tactile experiences that ignite the senses.

You’ll discover how this product is made, how it works and why it’s completely rewriting the rules of laundry.

Meet the scientists behind the innovation and participate in hands-on demos.

Product samples provided. Food & beverage will be available.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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