The Wear House, a cross-brand activation by Women’s Wear Daily (WWD), Footwear News (FN), Beauty Inc, and Rivet. The two-day activation will take place Saturday and Sunday, March 9 and 10, at 800 Congress Avenue, from 10:30am to 6pm on both days.

This year’s theme, “Innovation, Insights & Influence: The Art of Storytelling in Fashion and Beauty” will engage SXSW attendees in first-person success stories from fashion designers, influencers, and entrepreneurs including Tommy Hilfiger, Rosario Dawson, Abrima Erwiah, Remi Bader, Lo Bosworth, and Gabby Thomas. The editors of WWD, Footwear News, Beauty Inc, and Rivet will gather in conversation with industry thought leaders, to explore innovations in storytelling, and the essential role of insights, AI, content creation and strategic partnerships in helping brands to more effectively communicate with their audience, scale and succeed in a crowded marketplace. Attendees will also enjoy interactive beauty, tech, and footwear activations on-site.

https://fairchildfashion.swoogo.com/thewearhouse2024/4656932