"Big Phony’s soothing, low-key acoustic sound and clever, heartfelt lyrics might remind listeners of folk legends like Elliott Smith and Nick Drake. Born and raised in New York City, Big Phony, whose real name is Bobby Choy, moved to South Korea after falling in love with his parents’ native country and is presently based in Seoul. The indie folk musician has written songs for countless films and TV shows like The Good Doctor and for legendary artists such as Andrea Bocelli and the Korean punk outfit No Brain. He also currently co-hosts The Noonchi Podcast. Choy says that his unusual stage name is a reference to The Catcher in the Rye and 'a constant reminder to stay decent and humble.'"

2023 Rolling Stone Magazine: 10 Rising AAPI Artists You Need to Know - Regina Kim

Big Phony, known for his sincere lyrics and innate musical ability, possesses a voice characterized by a delicate yet controlled demeanor, a trait he humorously attributes to the thin walls of the many apartments he’s grown up in and easily disgruntled neighbors. Since his debut in 2005, he has remained active as a singer-songwriter.