credit: Petra Mingneau


Mar 15, 2024

2:00pm – 2:40pm CT

International Day Stage

ASHY (pronounced ‘Ahh-She’) is a pop artist & songwriter from New Zealand. She explores sub-genres of R&B, dance & contemporary. This artist is known for her undeniably catchy hooks, polished vocals, and songwriting ability.

She has amassed over 3.5 million streams across all platforms, enjoyed chart success & has worked with leading producers from New Zealand, Australia, and the US.

In 2021 she signed with Concord Publishing.

ASHY released her debut EP 'Status' mid 2023. The release of her EP gained recognition from the likes of Rolling Stone Australia naming 'Status' No.9 on the 'Top 25 New Zealand Albums 2023' & ASHY as one of ‘8 Kiwi Artists Tipped to Takeover' on the world stage. The lead single from the EP 'No Man's Land' entered the Official NZ Charts at No.1

She performed at SXSW 2023 in Austin TX which led to her signing a co-management deal with US agency, Arcana Management. After landing a sync placement in US TV Show ‘Grown-ish’ she went on to perform at SXSW Sydney at the end of the year.

In 2024, she has performed at New Zealand's premiere festival, Electric Avenue, before her second SXSW in Austin and her performances at The Great Escape UK.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Christchurch, New Zealand
R & B
People also favorited