credit: Siria Ferrer

Presented by SXSW DAY PARTY: Planetary Group

Otto Aday

Mar 14, 2024

12:20pm – 12:50pm CT


Agnostic of eras and genres, London-based singer, songwriter, multi-instrumentalist, and producer Otto Aday’s music could be uncorked in any decade and still resonate. Sailing across an ocean of experience, waves of emotion and memories have molded a signature sound for him. It’s anchored in alternative spirit, yet buoyed by blissfully nostalgic melodies, British rock ‘n’ roll energy, and cinematic scope spiked with a bit of sixties psychedelia. After building buzz independently, Otto attracted international icon Dave Stewart, whose short list of accolades include being an inductee of the Rock and Roll Hall of Fame®, four Ivor Novello Awards, four Brit Awards and GRAMMY® Awards — to name a few. With Stewart in his corner, Otto enraptures and fascinates all at once on his 2023 full-length debut album, Persona.

“Each song on the album is about a moment or a person that left an impression on my life,” he affirms. “These songs are the breadcrumbs of these moments that I’m leaving behind.”
Supporting and sharing the stage with industry icons like Sir Tom Jones, James Bay, The Kooks & Jake Bugg. His live set mirrors his fantastically larger than life & cinematic sound.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Interactive Badge
Film & TV Badge
Ferndale, United Kingdom, Wales
Indie Pop
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