credit: Adrian Be

Adrian Be

Mar 15, 2024

1:15am – 2:00am CT

Coconut Club

This performance is part of the showcase that starts on Thursday, March 14at Coconut Club

Adrian Be, an innovative force in the realms of Latin, Dancehall, R&B, Trap, Future Sounds, Reggaeton, and Club Music, seamlessly weaves raw and sensual sounds into his productions and DJ sets. Describing his creations as "evolving tracks that start in the dance floor and end up in the bedroom," Adrian Be captivates audiences with his dynamic musical journey.

Proudly from Monterrey, Adrian Be has graced the stages of esteemed Mexican electronic music festivals like Festival Ceremonia, Carnaval de Bahidorá, Festival Marvin, Festival Nrmal, Festival ANTES, among others. His presence extends beyond festivals, with performances in bars, clubs, and shows across Latin America.

Adrian Be's influence extends beyond the DJ booth. As the founder of Finesse Records, a standout R&B label in Mexico, he nurtured talents like Jesse Baez and Girl Ultra. Post Finesse, Adrian embarked on a new venture with his label, SLOWLY, emerging as a platform from Northern Mexico with releases from artists such as AQUIHAYAQUIHAY, Lil Benjas, Pinky06, La Malilla, Abhir Hathi, Lara Project, Beatboy, etc.

In parallel, Adrian Be co-founded the record label INCONDICIONAL with Zenei.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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About
From:
Monterrey, Mexico
Genre:
Subgenre:
Electronic
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