credit:  Lewis Vorn

Presented by British Music Embassy

Friedberg

Date TBA

With an escapist blend of post punk, alt-rock and alluring pop-infused songwriting, Friedberg’s sound is primed for a night out. Brand new single 'Hello' out 01.03.24

London/ Berlin based, Austrian born Anna Friedberg (writer, vocals, cowbell, guitar, and more cowbell) backed by her a stellar band.
2019 debut single ‘BOOM’, a dissonant siren’s call with its ominous riff and seductive benign vocals written in the Mojave Desert. Follow up ‘Go Wild’ yielded placements with FIFA 20, the BBC's Normal People, Netflix Biohackers etc.
‘Go Wild’, #1 track at alt. radio FM4 (Austria). Ones to Watch lists include: Musikexpress in Germany. 4 more #1s on FM4, BBC 6music + R1, Radio X (UK), Triple J (Aus), Primavera Radio (ES), KCRW (US), Deutschlandfunknova, Flux FM, You FM, Radio Eins (Ger), incredible print reviews; The Sunday Times, Forty-Five, Glamour.
2022 performed at Eurosonic, U.S. + UK tour support to Hot Chip. 2023 tours with Placebo, plus European festivals. Supported AnnenMayKantereit on German stadium tour. Picked for Great Escape First Fifty (UK), and TGE, Brighton, plus supports with Big Special in May.
New music produced by Oli Bayston, alongside tracks with Dan Carey

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Interactive Badge
Film & TV Badge
About
From: Berlin, Germany
Genre: Rock
Subgenre: Indie Pop
Type: Showcase