Mar 15, 2024

1:00am – 1:40am CT

Vaquero Taquero

This performance is part of the showcase that starts on Thursday, March 14at Vaquero Taquero

ARIEL is a Mexican artist, hailing from Dallas, Texas.

Known for his ability to create vibrant and captivating anthems that exude a sense of nostalgia, ARIEL draws inspiration from the rich sounds of his motherland. ARIEL (f.k.a Ariel & The Culture), has been making waves in the music scene since 2017. Through his sweeping stage presence and evocative tracks, Ariel has steadily amassed a nationally devoted fan base.

ARIEL's breakthrough came when his single "Dame Tu Amor" gained significant traction on the popular platform, TikTok, garnering millions of plays across various streaming platforms thanks to write-ups in Bandcamp, Remezcla, NPR's Alt.Latino, and more. This newfound exposure propelled ARIEL into the spotlight, elevating him from local club performances to sold-out shows and coveted opportunities to share stages with renowned acts like Boy Pablo, Inner Wave, Girl Ultra, and many others.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Interactive Badge
Film & TV Badge
Dallas, TX, United States
High Sensory Experience
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