credit: Evan Xiao


Mar 14, 2024

2:00pm – 2:40pm CT

International Day Stage

CHAII's music not only invites you into her incredibly colourful and creative world but also delves deep into her Persian roots, where she finds much inspiration.

Since then, CHAII has made a name for herself through her whip-smart lyrics, incredible creative vision and beats that you just can’t help move to. From spouting fresh, multicultural rap and hip hop, to R&B and electronica, each song in CHAII’s repertoire immerses you in a story, from her first single ‘South’ to her debut EP Lightswitch and now ‘Main Thing’. As a Creative Director, showcasing these stories through visual mediums is just as important as the songs for CHAII, whose visual talents shine in music videos for ‘Drippin In Gold’, ‘Pineapple Pizza’, ‘Lightswitch’ and ‘Digebasse Feat B Wise’.

CHAII was also named as the first-ever NZ Spotify RADAR artist, garnering her worldwide attention via the emerging artist program. Having caught the eye of high-profile brands early on, CHAII’s songs have also featured in soundtracks for FIFA and Tony Hawk, as well as advertising campaigns for iPhone, FENDI and KIA, and featured in Marvel’s Ms Marvel, Inventing Anna, Wellmania and Netflix original film The Old Guard.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Auckland, New Zealand
High Sensory Experience
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