credit: David McClister
Presented by Figure It Out Agency: Across The Board
Giovannie & The Hired Guns
One of the most crowd-thrilling bands to burst onto the national scene in recent years, Giovannie and The Hired Guns have pushed the boundaries of rock-and-roll and country to forge an irresistibly gritty sound all their own. After building a massive grassroots following on the strength of their explosive live show, the Stephenville, Texas-based five-piece ascended to new heights with their smash hit “Ramon Ayala”—a 2021 release that climbed to #1 on the Active Rock Radio Chart and the Alternative Radio Chart, marking the first time in over 15 years that an artist’s first career-charting radio single reached the top spot on both tallies. Fueled by the enormous success they’ve achieved as an entirely independent act, Giovannie and The Hired Guns have now signed to Warner Music Nashville just in time for the release of their third full-length, Tejano Punk Boyz: an immediately vital body of work cementing their status as an essential new force in redefining the possibilities of Texas music.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.