credit: Switch Up LLC

Switch Up

Mar 10, 2024

11:00am – 12:45pm CT

Public Pre-Sale Tickets are available to the general public for select screenings, including this one: https://www.sxsw.com/festivals/film/public-pre-sale-tickets/

Ricardo de la Cruz has it all. His success as a talk show host has given him every perk life could offer. When his ratings drop, he finds himself broadcasting from South Texas at a homeless shelter run by Cassie Harris to show his “charitable side”. Scandal erupts as Ricardo is falsely accused for running a ponzi scheme. He loses everything and is now stranded in South Texas. Cassie and her family bring him into the shelter. With the assistance of a homeless vet named Charlie, Cassie’s family, and his producer Marie, Ricardo regains his throne. However, the life he once had has lost its shine. He finds a way to win Cassie’s heart and gains a renewed sense of purpose in his life.

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Director
photo of Tara Pirnia

Credits

Director:

Tara Pirnia

Executive Producer:

Kimberly Boyd, Orlando Pequeno, Jeff Fahey, Andrea Marquez, Stephanie and Adam Boenig, Teresa Jolie, JC Ortiz, Alonzo Cantu,

Producer:

Elizabeth Avellan, Marcela Ronquillo, Tara Pirnia, Cristian de la Fuente, Melissa Bickerton, Angela Blair

Screenwriter:

Felice Heather Monteith, Tara Pirnia, Tina Contogenis, Pamela Beach

Cinematographer:

Mark David, M. Andrew Barrera

Editor:

Orlando Pequeno

Production Designer:

Matthew Holt, Jennifer Long

Sound Designer:

Tim Rakoczy

Music:

Carl Thiel

Principal Cast:

Cristian de la Fuente, Julieth Restrepo, Jeff Fahey, Shondrella Avery, R. Brandon Johnson, Temple Baker, Donnell Rawlings, Alicia Witt, Manuel Uriza, Felice Heather Monteith

Additional Credits:

2nd Unit Director: Alejandra Hinojosa Ronquillo, Line Producers: Paul Merryman, Jennifer Hutchins, RaAna Gilani, VFX Designer: Alex Toader, First Assistant Directors: Larissa Garcia-Baab, Josh Williams, Executive Consultant: Tina Randolph Contogenis, Costume Designers: Nina Proctor, Cassandra Roof, UPM: Chris Warren, Post Production Supervisor: Dulce Navar, Sound: David Levine, Set Designers: Megan Rickmers, Rebecca Bertot

Contact

Distributor:

None
tarapirnia724@gmail.com

Public Film Contact:

Tara Pirnia
Future Sight Entertainment
tarapirnia724@gmail.com

Publicity Contact:

Mona Loring, Anna Kreynes
mona@consciouslivingPR.com
(323) 313-3445 x 708

Sales Agent:

None
na

Primary Access
Platinum Badge
Film & TV Badge
Secondary Access
Music Badge
Interactive Badge
Film & TV Festival Wristband
About
Year:
2024
Premiere Status:
Genres:
Screening Section:
Screening Category:
Language:
Runtime:
105 mins
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