“Hello Kitty with a knife” is the only fan-approved introduction for the high-octane alt-pop phenom now known to the world as REI AMI.
With an inescapably viral debut in 2019; the Korean-born, Maryland-raised singer-songwriter revels in lighting ‘normal’ on fire - blazing her own path to hundreds of millions of streams and leading a die-hard fan base proudly self-identifying as the #REIBEIs.
Featured by Billboard as “one to watch” and carrying the torch of a co-sign from Billie Eillish, REI's meteoric independent rise all stems from a self-produced $50 music video shot in her hometown; a testament to the reach of her creative intuition.
REI’s forefront record ‘Dictator’ is a masterclass of duality where ferocity meets softness. Her dynamic catalog includes hit collaborations such as the TikTok chart-topping, ‘Freak’ with Sub Urban - earning over 180 million streams on Spotify - as well as features with Dillon Francis, Baby Tate, Aminé and more. Her recent U.S. tour alongside Tinashe was supported in parallel by her high-energy performances at major festivals such as 'BubblePop' and '88 RISING's Head In The Clouds'.