DJ Drama
Tyree Simmons, better known to the world as DJ Drama, is one of the most iconic voices in the history of hip hop. With a career spanning nearly 2 decades, the multi-platinum selling artist and DJ single handedly helped forever change the hip hop landscape with his legendary Gangsta Grillz brand, which has over 200 classic mixtapes to date with a plethora of hip hop heavyweights including Lil Wayne, T.I., Fabolous, Jeezy, Meek Mill and Chris Brown to name a few.
As one third of Generation Now, DJ Drama added record executive to his resume. Along with his partners, Don Cannon and Lake Show, Drama is responsible for discovering and developing global superstars Lil Uzi Vert and Jack Harlow, to name a few. In 2021, the Philadelphia-bred, Atlanta based superstar won his first GRAMMY for his work on Tyler The Creator’s CALL ME IF YOU GET LOST, which helped give the Gangsta Grillz brand a new life, bridging the gap between hip hop fans old and new. Drama is now set to once again show the world why he is one of the greatest of all time with his 2023 album, I’M REALLY LIKE THAT.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.