MEMI debuted as a singer-songwriter in May 2022, following her influencer activities - uploading electric guitar performance videos and original songs on social media. Growing up listening to pop-punk, alternative rock, and nu-metal music in the early 2000s, as well as her experiences as a guitarist for indie bands '24 Hours' in the 2010s, provided the foundation for MEMI to create her own brand of new rock music. Her music revolves around the theme of not losing the kitsch amidst heavy electric guitar sounds, presenting addictive guitar riffs and original lyrics in her songs showcased on social media. With over 4 million views domestically and internationally, her music has garnered considerable attention from rock music enthusiasts.
Handling music production, music videos, artwork, and content planning all by herself, MEMI has amassed over 850,000 followers on social media since her debut, and she plans to expand her activities with her music and guitar performances in various ways in the future.