credit: Marco Lee

BÉBE YANA

Debuting in 2012 as part of the K-pop group ‘EvoL’ before going independent in 2017, BÉBE YANA is the rising Seoul-based vocalist and artist carving out her own space between mainstream K-pop and her city’s electronic underground.

After signing with her current label A MASS CULTURE in 2022, BÉBE YANA has released singles “64”, “CHEMISTRY”, “VROOM VROOM” and released double single “Vision Getting Blurred”. While she works closely with K-pop and underground producers like KHYO, h4rdy, and cheno from Seoul, she constantly collaborates with international producers like Ludwig Wandinger, AUS10, and Sammy – known for his works with artists like Shygirl and Eartheater.

Constantly growing, experimenting, and evolving, BÉBE YANA pushes the boundaries of K-pop through her unique blend of crystalline vocals, edgy visuals, and curation of production which fuses underground and mainstream. Her ability to connect with collaborators at both ends of the spectrum, from K-pop royalty to producers that dominate Seoul’s electronic clubs, has allowed her to cultivate her own space, ‘Underground K-POP.’

BÉBE YANA has been featured on NYLON, Hypebeast, i-D, Mixmag, and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring BÉBE YANA

Mar 14, 2024
9:30pm — 10:10pm
Presented by
Jaded | FRIENDS:FOREVER
About
From:
Seoul, South Korea
Genre:
Subgenre:
Alternative
Professional Connections
BÉBE YANA is seeking the following:
  • Brand Partnership
  • Other Artists to Tour With
  • Producer/Studio Engineer