credit: Blake Jorgenson


From Whistler, BC emerges a voice that rivals the uniqueness of the wondrous scenery in which it was nurtured. Singer-songwriter ZADA’s buoyant and ethereal alternative R&B sound amalgamates on her new project, Water in the Desert.
Ushered in by the new vitality that surrounded her, ZADA worked alongside long-time producers Brian West and Chin Injeti, but the project is an exemplification of her own tenets. With her experience co-producing, designing sets, in addition to ideating concepts through storyboarding her past visuals, fans can expect to see her creative tenacity in the project’s music videos.
Working with writers Elliot Beenk, Mr. Hudson, Kareem James, Devan, Kyra Mastro and Alexandra Veltri to enhance her own songwriting, and creating a lush soundscape engineered by NealHPogue and Mike Bozzi respectively, Water in the Desert is sure to remind existing fans why they love the artist and compel new fans to be ushered into her world.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring ZADA

Mar 11, 2024
10:00pm — 10:40pm
Presented by
Canada House
Whistler, BC, Canada
Professional Connections
ZADA is seeking the following:
  • Label
  • Management
  • Brand Partnership
  • Gear Endorsement
  • Other Artists to Tour With
  • Booking Agent - US
  • Booking Agent - UK/Europe