credit: Emilio Herce

Good Looks

Tyler Jordan of Good Looks grew up in a South Texas coastal town dominated by the petrochemical industry, his childhood steeped in the tension between nature and industry, exploitation abundantly present and the wealth gap in eyeshot if you just crossed the street. His father’s church, described by Tyler as “cult-like in its intensity,” was homebase and where he learned to sing. He snuck in harmonies where there was room, and where there wasn’t, and internalized melodies and structures. He bought into the content until he looked elsewhere and discovered a new obsession of studying lyrics for detail and intention.

Paul Westerberg and Spoon were early influences before Tyler gravitated towards artists like Patti Smith, Parquet Courts, and Minutemen. They were all rock bands who had something to say in their lyrics, and more than that, were high expectations he could set for his own project.

Tyler moved to Austin at 19 and spent his first few months busking on the loud and crowded drunken sidewalks downtown. “I used to stand on 6th and Brazos and try to bounce my voice against the brick building across the street loudly enough to have it come back and fill the street below.” It wa

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Good Looks

Mar 13, 2024
12:00am — 12:40am
Mar 14, 2024
9:15pm — 9:55pm
Presented by
Gorilla vs Bear + Luminelle
Austin, TX, United States
Indie Rock
Professional Connections
Good Looks is seeking the following:
  • Label
  • Brand Partnership
  • Gear Endorsement
  • Other Artists to Tour With
  • Booking Agent - US
  • Booking Agent - UK/Europe
  • Booking Agent - Worldwide
  • Publishing
  • Sync/Music Supervisors