Hooks & The Huckleberries

Hooks & The Huckleberries are on a hellbent tear to greatness. Their cross-genre concoction of Americana, Country, and fierce rock roots delivers fans a soulful, magnetic, and boot-stomping good time. Fabled frontman and rebel son-of-a-preacher, Adam Hooks leads the four-man show from the gritty high deserts of New Mexico, whose poetic performances have earned them reverence from a growing and eclectic fanbase through the band’s relentless efforts on the road.

Their eagerly-awaited second album, 'For the Love of Whatever,' emerged from mastermind producer Matt Pence's (Jason Isbell, Nikki Lane) Echo Lab studio in Denton, Texas. This new collection of songs has the band exploring emotive sonic depths of striking songwriting, driven by Hooks' lyrical prowess and lead guitarist Joshua Lee's virtuosic blend of roots guitar styles infused with space-age sounds and dreamlike textures. The stage-shaking rhythm section, led by drummer Dustin Hoag, brings a level of raw energy and excitement that elevates every track.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Hooks & The Huckleberries

Mar 15, 2024
10:00pm — 10:55pm
Presented by
Atomic Music Group
About
From:
Albuquerque, NM, United States
Subgenre:
Americana
Professional Connections
Hooks & The Huckleberries is seeking the following:
  • Label
  • Management
  • Brand Partnership
  • Gear Endorsement
  • Other Artists to Tour With
  • PR/Publicity Agency
  • Sync/Music Supervisors