"Flamin' Hot" is the story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global phenomenon.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
David Kern, Samuel Rodriguez
Linda Yvette Chávez, Lewis Colick
Kayla Emter, Liza D. Espinas
Cabot McMullen, Brandon Mendez
Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shalhoub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzales, Brice Gonzalez