Presented by Porsche X

A Collective Effort to Bring Luxury Goods to Web3

Mar 13, 2023

1:30pm – 2:30pm CT

Together with Porsche’s head of brand, we will explore the future of collectibles and how the Web3 movement is driving the democratization of luxury goods through NFTs. In 2022 Porsche unveiled its new Web3 strategy. Together with Artist and 3D designer Patrick Vogel, Porsche has created an ecosystem in which NFTs are not only digital art pieces, but a key to a new community of collectors.
In this panel, we will discuss how NFTs can be used to create unique, one-of-a-kind experiences for collectors. We will also delve into the ways in which the Web3 ecosystem is enabling new forms of collaboration and community-building among collectors, artists, and brands, as well as the ways in which NFTs are being integrated into Porsche’s future branding efforts.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sydney Hamm
Sydney Hamm


photo of Lars Krämer
Lars Krämer

Dr. Ing. h.c. F. Porsche AG

photo of Vince Okerman
Vince Okerman


photo of Patrick Vogel
Patrick Vogel


Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge