Presented by Porsche X

75 Years of Porsche: The Evolution of the 356

Mar 11, 2023

4:30pm – 5:30pm CT

While in the early days of the automotive history new designs would often be the brainchildren of a few bold visionaries, modern, digital design processes involve a collaboration between an unbelievable amount of people who all aim to improve the final product. A modern sports car is the result of nearly infinite invisible collaborative processes.
Ingo Scheinhütte (Manager Advanced Design Exterior @ Porsche) will share unique insights on the evolution of Porsche’s design language and the iconic models that derived from it, ranging from the iconic 356 to the spearheading design language of the Porsche 357. Ingo Scheinhütte will surprise the audience by unveiling the complexity of collaborative processes behind modern car design – celebrating 75 years of collaboration at Porsche.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ingo Bauer-Scheinhütte

Dr. Ing. h.c. F. Porsche AG

Andrew Cramb


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