The immersive fan experience isn’t just a hype-cycle XR, VR, the Metaverse. It’s how sports, media and entertainment companies are connecting with their audiences in ways we never imagined. How does trust and authenticity impact the connection to consumers in an immersive fan experience? We will discuss how trust impacts the new realm of immersive fan experience. How will trust and these new forms of connecting with consumers around sports, entertainment, music, and gaming impact your industry, your business and your connection to consumers now and in the future?