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Show, Don't Sell: Blueprints for Better Stories
In a world of ever decreasing attention spans, advertisers and marketers are increasingly hard pressed to capture the hearts and minds of viewers. Yet some creative work rises far above the noise, commanding our attention in ways that can sometimes seem magical.
Mark Molloy has made a career of crafting unapologetically human stories for brands including Apple (“The Underdogs”), Huggies (“Welcome to the World, Baby”) and VW (“Memories”), winning a bundle of the most prestigious awards in the industry along the way. His latest installment, “Escape from the Office” (featuring the cast of characters from “The Underdogs” on their third adventure for Apple) garnered Vimeo’s coveted 2022 Best of the Year Award for branded content.
Join us for a conversation that will unlock the strategies behind Mark’s powerful approach to storytelling, providing you with new blueprints to tell your own impactful stories in a busy world.
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