A global pandemic. A roller-coaster economy. Political tensions worldwide, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to lead and drive the public conversation is a rock-hard competency. Join Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, in conversation with Emily Ramshaw, co-founder and CEO of The 19th, to hear about the 10 principles that Sally developed over nearly four decades in communications, politics and business—all of which she used to build trust in science as she shaped the narrative around Pfizer’s response to the Covid-19 pandemic.